(Revised 08/14/2009)

Most Recent - (click on title for full text)

Complete Bibliography


The Practical Handbook and Guide To Focus Group Research, Lexington Books, October 1987.

The Consultant's Manual, A Complete Guide To Building A Successful Consulting Practice, John Wiley & Sons, November 1989.

The Handbook For Focus Group Research - Revised & Expanded, Macmillan Inc., February 1993.

The ARF Qualitative Research Market Study, Advertising Research Foundation, 1/92; Co-Authored With A. Baldinger and J. Faberman

The Handbook For Focus Group Research - Second Edition , Sage Publications, Inc., December 1997

Moderating Focus Groups, Sage Publications, Inc., December 1999.


Research Can Boost Listening, Television/Radio Age, June 15, 1981, page 69.

Focus Groups For Copy Research? No. Here's Why. Marketing Review, January/ February 1982, Volume 37, Number 5, pages 15-17.

Problems Plaguing Focus Groups, Radio Only, April 1984, page 51.

Keys To Improving The Effectiveness Of Focus Group Research, Marketing Review, June/July 1984, Volume 39, Number 10, pages 23-24.

A New Perspective On Marketing, The Bankers Magazine, January/February 1987, pages 51-53.

Focus Group Research, Southern Connecticut Business Journal, February 15, 1988; Volume 19, Number 4, page 5.

Getting More Out Of Focus Groups, Cable Marketing, April 1988, Volume 8, Number 3, pages 34-45.

The Annual Physical: Radio Stations Also Should Be Taking Them, Television/Radio Age, June 13, 1988, page 61.

How To Reduce The Costs Of Focus Groups, Financial Marketing, July 1988, Volume 24, Number 7, page 1.

Improve Odds Of Sales Via Better Focus Groups, Intercorp, July 8-21, 1988, Volume VII, Number 14, page 17.

Is Your Bank Due For A Physical? Independent Banker, August 1988, pages 14-16.

It's Possible To Reduce Costs Of Focus Groups, Marketing News, August 29, 1988, page 43.

Designing Effective Promotion Campaigns, The Bankers Magazine, September/October 1988, pages 73-75.

Why Some Incentive Programs Backfire, Financial Marketing, November 1988, Volume 24, page 9.

Is A Marketing Plan Part Of Your New Year's Resolution?, Television/Radio Age, January 23, 1989.

Five Key Elements Of A Formal Promotion Strategy, ABA's Consumer Banking Digest, Volume 9, Number 1, January/February 1989.

Focus Groups: Helpful or Harmful? Bank Marketing, March 1989, page 26.

Focus Groups, Lower Fairfield County Business Digest, April 1989, page 12.

Lead Clubs, A Secret Ingredient To Successful Selling, Fairfield County Business Journal, April 3, 1989.

One Time Not To Use A Focus Group, Financial Marketing, July-August 1989, page 5.

Selling's Secret Weapon, The Newest Idea For Giving and Getting New Leads, Personal Selling Power, September 1989.

Generating Quality Prospects With Lead Clubs, Insurance Sales, September 1989.

Murder At The Focus Group, or: Kill The Idea, Not The Messenger, Marketing News, September 11, 1989, Volume 23, Number 19, page 43-44.

Tips On Cost-Justifying Marketing: Tend To The Details, Savings Institutions Magazine, October 1989.

The Why's Of Focus Groups, Cable Marketing, December 1989.

Focus Group Spurt Predicted For The 1990's, Marketing News, January 8, 1990, Volume 24, Number 1, page 21.

What The '90's Will Hold For Focus Group Research, Advertising Age, January 22, 1990.

Focus Group Caveat: The Kill-The-Messenger Syndrome, Bank Marketing, February 1990, page 38.

Who Is Responsible For Focus Group Recruitment Problems? Quirk's Marketing Research, December 1990.

Do You Have The Right Moderator For Your Focus Groups?, Bank Marketing, January 1991.

Annual Corporate "Medical Review" Focuses On Nine Areas Of Operation, Westchester County Business Journal, January 7, 1991.

Focus Group Research: Is Your Moderator Giving You Your Money's Worth? Potentials In Marketing, March 1991, page 32.

Should You Do Your Own Focus Groups? The Answer Is No--Here's Why. Financial Marketing, May-June 1991, page 9.

Answer To Moderator Problems Starts With Asking Right Questions, Marketing News, May 27, 1991, Volume 25, Number 11, pages 8-9.

Doing Your Own Focus Group Is Like Fixing Your Own Plumbing, Marketing News, May 27, 1991, Volume 25, Number 11, pages 8-9.

How To Conduct Successful Focus Group Research With Physicians, Healthcare Marketing Report, May 1991, Volume 9, Number 5, pages 16-17.

Should You Do Your Own Focus Groups? The Answer Is No -- And Here's Why, Bank Marketing, June 1991, page 39.

Focus Groups Versus One-On-One's: The Controversy Continues, Marketing News, September 2, 1991, page 16.

Outside Moderators Maximize Focus Group Results, Public Relations Journal, September 1991, pages 31 & 32.

Focus Groups With Physicians Have Different Requirements Than Those With Consumers, Quirk's Marketing Research Review, January 1992, pages 14-15.

The Keys To Conducting Successful Focus Groups With Pharmacists, Product Management Today, January 1992, Volume 2, Number 5, page 12.

Expert Strategies For Conducting Successful Physician Focus Groups, Healthcare Community Relations & Marketing Letter, February 1992, Volume V, No. 8.

The 10 Commandments Of Focus Group Facilities From The Perspective Of A Moderator, Product Management Today, May 1992, Volume 2, No. 9, page 22.

Getting In Focus - Focus Groups Can Help Get Promotions On The Right Track, Incentive Magazine, November 1992.

Moving Client/Moderator Communications Into The 1990's, Quirk's Marketing Research Review, December 1992, pages 10 & 36.

Sending Notes To The Moderator Is Certain To Disrupt The Session, Marketing News, January 1993, Volume 27, No. 1, pages FG-1 & FG-2.

Convention Focus Groups Are A Way To Increase The Geographical Representation, Marketing News, January 1993, Volume 27, No. 1, page FG-2.

Communications Between The Client And the Focus Group Moderator Moving Into The 1990's, Healthcare Marketing Report, January 1993, Volume II, No. 1, pages 8-9.

Communications Between The Client And The Focus Group Moderator, Product Management Today, January 1993, Volume 3, No. 5, pages 24 & 30.

Using Focus Group Research To Improve Promotional Programs, Product Management Today, February 1993, Volume 3, No. 6, pages 17-18.

Focus Group Research Is Not A Commodity Business, Marketing News, March 1, 1993, Vol. 27 No. 5, page 4.

Don't Lose Focus! Tips For Effective Focus Groups, Bank Marketing, February 1993,
pages 38-39.

Facilities Must Share The Risk When Recruiting Is Not Acceptable, QRCA Views, Spring 1993, page 12.

Who's Leading Your Focus Group? Bank Marketing, March 1993, page 31.

Convention Focus Groups, Financial Marketing, May-June 1993, Volume 29, Number 3,
page 8.

A View Of The Future Of Managed Care Relative To The Mental Health Profession: What Industry Really Wants, Connecticut Society Of Psychoanalytic Psychologists Newslettter, Summer 1993, Volume 6, Number 2, pages 11-12.

Focus Groups Can Play A Part In Evaluating Ad Copy, Marketing News, September 13, 1993, Volume 27, Number 19, pages 24-25

Using "Ghosts" To Write Reports Hurts Viability Of Focus Groups, Marketing News, September 13, 1993, Volume 27, Number 19, page 25.

Sharing The Risk For Unacceptable Recruiting , Marketing Research, September 1993, Volume 5, Number 3, page 56.

Trier Rejectors: The Key To Effective Attitude Research, Product Management Today, October 1993, Volume 4, Number 2, page 19.

Don't Let Technology Take Control Of Focus Groups, Quirk's Marketing Research Review, February 1994, page 10.

Focus Groups Are Excellent Way To Communicate With Seniors, Selling To Seniors, February 1994, page 1-2.

Focus Groups For Advertising Copy Research, Product Management Today, February 1994, pages 30-34.

Improving Promotion Campaigns Through Focus Groups, The Banker's Magazine, March/April 1994, pages 17-19.

Observing A Focus Group Takes As Much Skill As Moderating It, Marketing News, August 29, 1994, Volume 28, No. 18, page 17.

Focus Group Research: A Useful Tool, HR Focus, September 1994, page 3.

Uses And Abuses Of Focus Groups For Advertising Copy Research, Financial Marketing, November/December 1994, pages 3-4.

Focus Groups On The Internet: An Interesting Idea But Not A Good One, Quirk's Marketing Research Review, May 1995, pages 12 & 46.

Using Focus Groups Effectively In Packaging Research, Marketing News, June 5, 1995, page H34.

Using Focus Groups To Solve Naming Problems, Bank Marketing, December 1995, pages 11, 52-53.

Making It Work For You Behind The One-Way Mirror, Quirk's Marketing Research Review, December 1995, pages 22 & 50.

Paid And Sent - A Note Of Caution, QRCA Views, Spring 1996, page 4.

The Focus Group Bill Of Rights, QRCA Views, Spring 1996, page 11.

Understanding Focus Group Research Abroad, Marketing News, June 3, 1996, page H-14 & H-36.

A Moderator's View Of Focus Group Videoconferencing, Quirk's Marketing Research Review, June/July, 1996, pages 24-25, & 45.

Focus Group By Video: Next Trend Of The 90's, Marketing News, July 29, 1996, page 4.

The Focus Group Research Bill Of Rights, Quirk's Marketing Research Review, October, 1996, page 62.

Internet Focus Groups: An Oxymoron, Marketing News, March 3, 1997; pages 35-36.

Getting The Most From Focus Group Moderators, Product Management Today, March, 1997, pages 26-27.

Is Your Moderator Ready For Videoconferencing? FocusVision News, March 1997, Volume 1, Number 3, pages 2-3.

Using Focus Groups To Add Depth To Your Focus On Quality, The Quality Observer, April, 1997, pages 30-31.

Note To Clients: Hands Off Moderator Report, Marketing News, June 9, 1997, page 8.

Focus Groups: A Help Or A Waste Of Time? Product Management Today, July 1997, pages

The Focus Group Report: What Is The Moderator's Responsibility? Quirk's Marketing Research Review, December 1997, pages 46-47.

Virtual Offices: A Potential Disaster For Quality Employee Output, The Quality Observer, January/February 1998, pages 38-39.

Avoiding A "Virtual" Disaster, HR Focus, February 1998, pages 11-12.

Internet Focus Groups Are Not Focus Groups - So Don't Call Them That, Quirk's Marketing Research Review, July 1998, pages 62-63.

10 Tips For Running Successful Focus Groups, Marketing News, September 14, 1998, pages 25-26

Managing The Virtual Office Environment - A Challenge Of The 90's, The Healthyworkplace.com; Featured in the Work/Life Channel, March 1999.

Career Services: A Key To Successful Freshman Class Recruiting In The Future, Recruitment & Retention In Higher Education, June 1999; Volume 13, No. 6.; pages 1-2.

Online Groups Seem Out Of Focus To Some Traditional Researchers, Business Marketing, October 1999, page 10.

Focus Groups vs. Online, Advertising Age, February 14, 2000, page 34.

Let Experts Decide In Marketing Research, Marketing News, August 14, 2000, page H24.

Conducting Focus Groups With Disabled Respondents, Quirk's Marketing Research Review, December 2000, pages 28-31.

Online Focus Groups Are No Substitute For The Real Thing, Quirk's Marketing Research Review, June 2001, pages 16 & 67.

TV/Radio Appearances/Stories

office.com Interview - "Affordable Focus Groups - Crimp the Cost Without Imperiling Quality By Doing So In The right Places," by Michelle Tirado; January 16, 2000

"Business This Morning" - CBS & The Financial News Network, May 25, 1988 - Topic: Focus Groups.

"Focus Groups" - Success Magazine, April 1990 Issue.

"Focus Group Research" (KNUS Radio - 710 - The Business Station) Denver, Colorado. May 3, 1990. Live telephone interview.

"Focusing On Consumer's Needs and Motivations," Business Marketing Magazine, March 1991.

Anybody Ever Hear Of Global Focus Groups? Marketing News, May 27, 1991, Volume 25, Number 11, page 14.

"The Self-Made Expert" - Success Magazine, March 1993 Issue.

Executive Edition, American Airlines, Fall, 1994.

Interactive Research, Marketing News, January 20, 1997, page 1 & 17.

Book Reviews

The Practical Handbook and Guide To Focus Group Research:

The Consultant's Manual, A Complete Guide To Building A Successful Consulting Practice

The Handbook For Focus Group Research - Revised & Expanded:

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