Company requests a proposal from
the research consultant.
Proposal is developed and provided
to the client. This includes a summary of the recommended
methodology, the timing of the research, the costs and
implementation details such as the location where the study will
occur, the recruitment specifications and the general topics that
would be covered in the study.
Recruitment screening questionnaire
is developed and provided to the client for concurrence.
This provides the information we would use to find the types of
people who are desired in the research.
Moderator drafts a discussion
guide. Often, this will require a meeting or phone
conversation with the client. This guide outlines all topics
to be covered in the research and the timing associated with each.
Three and Four -
Research is conducted. In
almost every situation there are two or three focus groups conducted
in each market, with the sessions normally occurring at 6 & 8pm
and lasting for one hour and forty-five minutes. In the case
of triads or one-on-one's the sessions normally will last about
one hour and 3 to 5 would be held each day.
Five Working Days of the Last Group -
The Final Report is delivered.
This contains the summary of the key findings from the research as
well as the moderator's conclusions and recommendations.