1 - The experience of our professional staff.
2 - The vast number of product and service categories in which we have experience.
3 - Our strategic approach to planning, implementing and analyzing.
4 - Our sense of urgency on all projects.
5 - Our focus groups provide actionable results.
6 - Our intense and direct involvement.
7 - Our commitment to providing the highest quality research possible.
8 - Our experience conducting focus groups in the U.S. and abroad.
9 - The innovative moderating techniques we have developed to maximize input quality.
10 - Our high visibility in the industry.
PLUS
#1
The experience of our professional staff
- Over 30 years moderating groups
- Extensive experience on client side in line marketing
- 30+ years in strategic consulting
PLUS #2
The vast number of product and service categories in which we have experience
- Over 240 companies
- More than 350 product or service categories including:
- Consumer packaged goods
- Financial services
- Industrial products
- Radio stations
- Computer hardware & software
- Communications products & services
- Food products
- Beverages
- Consumer durables
- Retailing
- Health services
- Apparel
- Pharmaceuticals
- Magazines & newspapers
- Not-for-profit organizations
- Health & beauty aids
PLUS #3
Our strategic approach to planning, implementing and analyzing focus group research
- We start with disciplined objective setting...and
- We end with reports that provide detailed conclusions and action-oriented recommendations
PLUS #4
Our sense of urgency on all projects
- Discussion guides developed within a few days
- Groups implemented within 2-3 weeks
- Final report is always available within five working days following the last focus group
PLUS #5
Our focus groups provide actionable results
- We have many case study examples showing the positive impact of our work
- We design our research to deliver results that contribute to business successes
PLUS #6
Our direct involvement in every assignment
- We moderate all our own groups
- Our moderators write 100% of our reports...we do not use project assistants to write discussion guides or focus group reports
PLUS #7
We are committed to producing the highest quality research possible
- We have a full time Field Director to ensure quality of facilities and respondents
- We offer the 100% client satisfaction guarantee
PLUS #8
We have experience conducting focus groups in the U.S. and many foreign countries
- We can handle all aspects of international research assignments
- Clients can easily validate findings from U.S. studies in overseas markets
- We have experience managing qualitative assignments in more than 15 different countries in Europe, Asia, South America and Central America
PLUS #9
We have developed many innovative moderating techniques that enable us to delve deeper in order to maximize the quality of the focus group inputs
- Personality association
- Conceptual mapping
- Attitudinal scaling
- Qualitative conjoint
- Expressive drawing
PLUS #10
We are a very visible focus group organization in the industry
- We have published four books on focus group research
- We are frequent speakers at industry meetings and academic institutions
- We publish articles regularly in trade magazines on focus group research
- We teach marketing research at one of the leading graduate schools of business in the U.S.
e-Mail - tlg@groupsplus.com