1 - The experience of our professional staff.
2 - The vast number of product and service categories in which we have experience.
3 - Our strategic approach to planning, implementing and analyzing.
4 - Our sense of urgency on all projects.
5 - Our focus groups provide actionable results.
6 - Our intense and direct involvement.
7 - Our commitment to providing the highest quality research possible.
8 - Our experience conducting focus groups in the U.S. and abroad.
9 - The innovative moderating techniques we have developed to maximize input quality.
10 - Our high visibility in the industry.
The experience of our professional staff
- Over 30 years moderating groups
- Extensive experience on client side in line marketing
- 30+ years in strategic consulting
The vast number of product and service categories in which we have experience
- Over 240 companies
- More than 350 product or service categories including:
- Consumer packaged goods
- Financial services
- Industrial products
- Radio stations
- Computer hardware & software
- Communications products & services
- Food products
- Consumer durables
- Health services
- Magazines & newspapers
- Not-for-profit organizations
- Health & beauty aids
Our strategic approach to planning, implementing and analyzing focus group research
- We start with disciplined objective setting...and
- We end with reports that provide detailed conclusions and action-oriented recommendations
Our sense of urgency on all projects
- Discussion guides developed within a few days
- Groups implemented within 2-3 weeks
- Final report is always available within five working days following the last focus group
Our focus groups provide actionable results
- We have many case study examples showing the positive impact of our work
- We design our research to deliver results that contribute to business successes
Our direct involvement in every assignment
- We moderate all our own groups
- Our moderators write 100% of our reports...we do not use project assistants to write discussion guides or focus group reports
We are committed to producing the highest quality research possible
- We have a full time Field Director to ensure quality of facilities and respondents
- We offer the 100% client satisfaction guarantee
We have experience conducting focus groups in the U.S. and many foreign countries
- We can handle all aspects of international research assignments
- Clients can easily validate findings from U.S. studies in overseas markets
- We have experience managing qualitative assignments in more than 15 different countries in Europe, Asia, South America and Central America
We have developed many innovative moderating techniques that enable us to delve deeper in order to maximize the quality of the focus group inputs
- Personality association
- Conceptual mapping
- Attitudinal scaling
- Qualitative conjoint
- Expressive drawing
We are a very visible focus group organization in the industry
- We have published four books on focus group research
- We are frequent speakers at industry meetings and academic institutions
- We publish articles regularly in trade magazines on focus group research
- We teach marketing research at one of the leading graduate schools of business in the U.S.
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