Tom Greenbaum
President & Founder
- Nationally recognized authority in the qualitative research field and
author of critically acclaimed books, The Practical Handbook and Guide to Focus Group
Research (1987, Lexington Books) , The Handbook for Focus Group Research (1993,
Lexington Books), The Handbook for Focus Group Research, Second Edition
(1998, Sage Publications) , Moderating Focus Groups (2000, Sage Publications)
For a complete list of books Click Here.
- Over 100 articles published on focus groups.
For a complete list of articles Click Here
- Procter & Gamble
(1966-1971), Arm & Hammer (1971-1973), Glendinning
Associates (1973-1979), Connecticut Consulting Group
(1979-1988), Clarion Marketing & Communications
(1988-1993)
- Adjunct Professor of Marketing Research at the Leonard Stern School of
Business, New York University
- BA: Lafayette College; MBA: Columbia University
- Click Here for
Complete C.V.
e-Mail - tlg@groupsplus.com
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