Moderating Focus Groups - by Tom Greenbaum of Groups Plus
Moderating Focus Groups -
A Practical Guide for Group FacilitationA how-to manual for people wishing to learn the skills required for moderating focus groups or any other type of group meeting.
This book provides practical tips on how to plan for the sessions and teaches effective approaches to working with group dynamics to maximize the quality of the output from the discussion.
Also included are guidelines for managing focus groups, writing reports and planning the entire focus group implementation process.
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