Groups Plus was formed in early 1993 when we spun off the Qualitative Research Division of Clarion Marketing & Communications and formed Groups Plus. Our mission from the very start has been to distinguish ourselves from the many other organizations which operate in the focus group industry, by adhering to the following key principles:

• Provide our clients with outstanding quality focus group work that reflects strategic thinking, objectivity and thoroughness.
• Be sensitive to client needs for speed, without sacrificing the quality of the work we deliver.
• Provide our clients with the full benefit of our many years of line marketing and marketing consulting experience as an "added value" to the basic qualitative research services we provide.
• Maintain our posture as a leader in the industry by continuing to publish, speak and teach about the latest practices and trends in the qualitative research industry.

Our qualitative research practice breaks out by industry segment approximately as follows:

• Medical/Pharmaceutical/Health Care 35-40%
• Computers/Software/High Technology 10-15%
• Alcoholic and Non-Alcoholic Beverages 10- 15%
• Consumer Products 10-15%
• Financial Services 5-10%
• Industrial Products & Services 10-15%
• Not-For-Profit Organizations 5-10%
• Other 5-10%

e-Mail - tlg@groupsplus.com