The goal of Custom Smart is to provide clients with tailored solutions that are designed specifically to deliver cost effective, timely, action-oriented answers. This is accomplished by establishing close working relationships with our Clients which enable us to understand the key leveragable aspects of their business so the most appropriate research methodologies can be developed and the most effective questions can be incorporated into the research instrument.
Why Can Custom Smart Produce Superior Research Results?
- Every project is managed by an experienced senior marketing executive who is the primary client contact, will develop the questionnaire(s), implement the data analysis and write the entire research report.
- We have experience conducting quantitative and qualitative studies in more than 300 different client organizations, and among over 450 product or service categories (see list). As a result we are able to draw on experience from prior assignments to ensure that we can maximize the quality of the output from each study.
- We bring to each assignment many years prior experience in line marketing and sales, and in strategic marketing consulting. This enables us to evaluate research inputs from a total business perspective with a focus on delivering action-oriented conclusions and recommendations.
- We guarantee to deliver all assignments on time and on budget.
What is the approach to implementing Custom Smart Research assignments?The Custom Smart research process involves the following five key steps:
- Consultation - Understanding the research and business objectives via in-depth discussions with appropriate Client personnel of the assignment
- Design - Designing a research methodology that will best address the objectives
- Collection - Gathering information of the highest quality and integrity
- Analysis - Implementing the most thorough analysis of the data possible using the appropriate analytical tools for the assignment
- Reporting - Developing reports that are insightful, action-oriented and timely
Groups Plus Custom Smart Suite
Answering Questions
Each of the Smart Suite offerings is designed to provide specific business solutions.
Below is a brief list of some of the applications these offerings have been used
for.
Brand Smart
- measuring the strength of a brand
|
Customer Smart
- listening to the voice of the customer
|
Track Smart
- evaluating attitudes and performance over time
|
Segment Smart
- measuring the attitudes and needs of different
customer segments
|
Competitor Smart
- measuring the perceptions of the competition
|
Web Smart
- measuring the perceptions of the competition
|
Our Quantitative Experience
Companies
ABC Radio
|
Double Cola
|
Katz Broadcasting
|
AT&T |
Duracell |
Keyspan Energy |
BankAmerica |
Douglas Elliman |
Kohler Company |
Bank of Montreal |
First Bank |
Lafayette College |
Bergdorf Goodman |
Frankford Candy & Chocolate |
Merril Lynch Relocation Management |
BusinessWeek |
Gates Energy Products |
Pfizer |
Capitol Light & Supply Co. |
General Cinema |
Quest Diagnostics |
Citigroup |
Gruner & Jahr |
Royal & SunAlliance USA |
CMSOPEN/Solution6 |
Guiding Eyes for the Blind |
Reichhold Chemicals |
Conde Nast Publications |
Hearst Publications |
Texaco |
CS First Boston |
Holmes Protection |
Storage USA |
Depository Trust and Clearing Corp. |
KABC Radio |
EMCOR, Inc. |
Batteries |
Investment Banking |
Real Estate relocation services |
Business Services |
Local Radio |
Rechargeable batteries |
Call Centers |
Magazines |
Residential Real Estate |
Candy |
Medical Testing |
Retail Banking |
Chemical Manufacturing |
Network Radio |
Self Storage |
Credit Cards |
Non Profits |
Soft Drinks |
Electrical Suppliers |
Pharmaceutical Manufacturing |
Software Support |
High End Retailers - Department Store |
Plumbing Manufacturing |
Utilities |
Insurance Claims |
Private Banking |